As a business, marketing plays an integral part in your company’s success. Having a marketing strategy in place is essential to ensure every marketing effort you make, has the best chance of success.
However, creating a marketing strategy requires knowledge of what works best for your business. There are fundamental marketing efforts that every business should make, regardless of the niche or industry they operate in.
In this guide, you’ll learn the five big marketing fundamentals required to help your business grow and succeed this year.
1. Professional logo
It’s where all of your branding is created from – a professional logo. A professional logo has many benefits but primarily it shows your business is serious about creating the right first impression.
Chances are, this business logo is going to feature across much of your marketing materials. A logo is ever-present, from your company’s website to the branded literature provided to prospective clients at conference events.
A professional logo needs to be memorable and it needs to grab the attention of consumers instantly. With the right logo, it lays the right foundations for your brand identity and makes you stand out from your competition.
2. Business cards
Business cards are a professional standard in marketing and prove highly effective for your company’s exposure. Previous studies suggest that 84% of marketing and communications for business strategies are not visual.
Therefore, business cards are an additional element used within marketing strategies to help encourage future communications between the business and prospective clients/customers.
It’s an opportunity to connect with your clients once you’ve left them after your initial conversations. For some, it helps to remember those they’ve met once an opportunity presents itself that might be relevant for your business or yourself to be a part of.
Facebook is the biggest social media platform in the world and remains to this day, an important marketing tool for promoting businesses to customers. Not only that but it’s a communication platform to connect with customers on a more personable level.
It’s important to ensure your business is on there and available regularly to engage with any customer or leads looking to make their first purchase with you. Juggling all of the different social media platforms is challenging but with the right tools and management software in place, it makes it a lot easier as a result.
As part of your marketing strategy, it benefits the company to utilize as many platforms as possible. However, it’s important that the platform itself holds some relevance to what your business entails and how the social media platform can be leveraged.
4. Google My Business
Before the internet, a business would list itself in the local directory. However, with the internet now being what it is, it’s necessary to list your business online. There are a number of online directories for your business but the most notable is Google My Business.
Google My Business is completely free to use and is easy enough for any business to set up. Simply upload your company logo and basic details regarding the business, such as a bio, company name, and address.
There are many benefits of using GMB for your marketing needs. These include:
- Users are able to easily access the basic information of your business.
- Helps to improve the efficiency of local SEO.
- Increases sales online with both existing and new customers.
- Customers can review your business to show your strengths and weaknesses.
The use of Google My Business for marketing is useful for businesses of all sizes and its free listing services make it a no-brainer.
5. A website
A company website allows your client to learn more about what you do and what you can offer them. With a website, you help strengthen the relationship between you and the user, whether or not they’re a customer.
With a website, there’s more scope for showcasing your business and the services or products you provide. Websites can also provide as a knowledge base for users looking to learn more about the business itself or the industry your business is in.
To help assist your marketing efforts, it’s worth connecting your social media platforms to your website and vice versa. Cross-promotion on platforms is a great way of connecting your followers from one area of the internet to the next.
These marketing fundamentals are essential for enhancing your marketing strategy in 2023 and if you’re looking to make real change this year, adapt these to your business.
For help with your marketing efforts, utilise the help of Visibility Marketing. A top marketing partner in Australia to assist in getting the most out of your business marketing this year and beyond.