Making your business visible requires you to think differently, particularly if you own a traditional company that you’ve been running for a long time. It can be hard to adjust your practices to new realities.
Fortunately, this guide is here to help. Here, we take a look at how to make your company stand out.
Get Good Signage
Before you even start fiddling around with Google Business Profiles or adding your details to online directories, make sure your signage is up to scratch. Your signage is the single most important asset your business has to attract customers. Done properly, it makes it easy for clients to know where you are and what you can do for them.
Creating great signage requires going through a process. Here’s what to do:
- Choose an appropriate location for your signs. Find somewhere that’s highly visible in a high-traffic location.
- Make sure your sign has good contrast. Passers-by should be able to read it quickly from a distance.
- Don’t use any fancy fonts. These can make your signs difficult to read, making it hard for customers to know what you do.
- Make your sign as large as possible. You want potential clients to be able to read it from at least 300 feet.
- Make it as simple as possible. Avoid using frilly borders or subtle colours that might not grab attention.
If you aren’t sure how to approach signage, talk to a professional. Try to get your signage to match your online branding. Aligning the physical and digital representations of your company makes it easier for prospective customers to find you in person.
Put Your Address Everywhere
Next, put your address everywhere. Make sure you include it on your:
- Business cards
- Google Business Profile
You should also add your suburb location to your social media posts. Geotags help to cultivate your accounts’ likability, improves SEO and enhances overall engagement. Users can quickly find out where you are and decide whether they want to use your services.
Putting your address everywhere is great for local SEO. Google loves it when your name, address and phone number (NAP) match across all domains and entities.
Always double-check to make sure you are being consistent. If business details don’t match, Google will punish you by reducing your ranking.
Connect With The Local Community
You should also find ways to connect with your local community. Fostering relationships will help build your business via word-of-mouth and encourage more organic traffic to your website, boosting SEO.
There are several ways you can engage with the local community, including:
- Eating at the local café
- Shopping in local shops and arcades
- Joining your suburb’s local Facebook group
- Volunteering at a local organisation or charity
- Participating in neighbourhood clean-ups
- Joining local sports teams and clubs
- Taking classes or workshops offered by locals
- Attending local government meetings and seminars
- Being an active part of local festivals and fairs
Remember, if you are a local business, most people don’t want to travel for hours to use your services. That’s why it is so critical to embed yourself in the community. Your market is usually significantly smaller than you think.
Getting involved in what’s happening locally makes your brand more visible. Clients get to know your name, breeding familiarity, making it more likely they will use you in the future.
Put A Quick-Find Map On Your Brochures Or Website
Lastly, put quick-find maps wherever you can to help your clients find you. Good locations include:
- Your website
- Brochures, pamphlets, leaflets, and other marketing materials you distribute physically
- Next to Australia Post
- On local notice boards
- Next to the school or supermarket
Choose as many locations as you can. The more you can use in your marketing strategy, the better.
Glowing up your business is relatively straightforward once you know which strategies to use. To glow up your business location requires you to improve your signage, get involved in the local community, put your address in as many locations as possible, and use quick-find maps to tell clients about your location.
Visibility Marketing offers a host of services designed to help you improve your local visibility. You can get assistance with harmonising your NAP profile, ensuring you post business information across multiple sites, and boosting your social media. You don’t have to do it alone.